Case Study
I currently serve as a Fractional CTO for a mid-sized, specialized distribution company here in Australia. Recently, the business experienced a perfect storm: high staff turnover, a slew of new product launches, and several messy third-party system integrations.
As a result, the local entropy of our core systems spiked. Operational errors began creeping into order approvals, warehouse dispatch logs, and customer permission configurations.
Instead of focusing on high-level architectural shifts, I found myself constantly pulled into the weeds, playing the role of a makeshift DBA to put out fires.
The procedural loop was numbingly predictable:
A few times a month, this is harmless. But lately, this exact sequence was happening multiple times a day. The sheer repetition wasn't technically difficult, but it was violently disrupting my state of deep work.
What's the call?